Federico Seneca

Biography

(1891 – 1976) After attending the Fine Arts Academy in Rome, Federico Seneca moved to Milan, where he started working as a poster designer and met Marcello Dudovich. From 1920 to 1935 he worked mainly for Perugina and Buitoni (cholcolate and pasta food firms). In 1929 he displayed his works with great success in the International Advertising Poster Exhibition in Munich, and in 1933 he opened his own advertising studio in Milan."